Medallia
Director of DesignAugust 2016 - August 20226 years
Medallia is the market leader in customer and employee experience management. Its platform of solutions captures billions of signals across physical as well as digital interactions and uses artificial intelligence and machine learning to instantly reveal predictive and actionable insights that help companies improve customer and employee experiences and thus strengthen their relationships.
I joined Medallia to lead a number of strategic projects that focused on the company’s top priority: transition our business away from a professional service model to a self-serve model, empowering our customer admins, unlocking vast sales opportunities and neutralizing competitive pressure. I successfully grew and led a small team focused on the migration, enhancement, as well as the expansion Medallia's admin capabilities to meet customer needs, business priorities, and in accordance with our UX foundations.
I joined Medallia to lead a number of strategic projects that focused on the company’s top priority: transition our business away from a professional service model to a self-serve model, empowering our customer admins, unlocking vast sales opportunities and neutralizing competitive pressure. I successfully grew and led a small team focused on the migration, enhancement, as well as the expansion Medallia's admin capabilities to meet customer needs, business priorities, and in accordance with our UX foundations.
- Oversaw UX strategy and execution for Medallia's suite of admin tools balancing usability and accessibility with backwards compatibility and speed to market.
- Recruited and managed a remote team of skilled and diverse product designers in three time zones
- Developed a strong design culture that encouraged user-centered design practices and systems thinking
- Managed the development and maintenance of design principles, UX patterns, content guidelines, as well as guiding tooling and process.
- Managed team capacity against dynamic roadmap prioritization, user research planning and design system planning
- Partnered with Visual Design and Design Engineering to evolve the Medallia visual design system and component library and meet strict accessibility requirements
SurveyMonkey
Director of User ExperienceNovember 2009 - December 20156 years 2 months
I joined SurveyMonkey to build out its first Design team and to drive the evolution of its user experience from a very successful (yet out-dated) survey tool into a modern, usable, performant and scalable data collection and analytics platform. I was responsible for planning and executing the evolution of each area of the product in keeping with our company mission, UX/product principles, standards and business strategy.
- Recruited and managed the Design team
- Developed a strong design culture that encouraged holistic, user-centered design practices
- Implemented the refreshed brand across all marketing and product assets
- Overhauled the user experience and UI frameworks of the core functionality top to bottom
- Localized SurveyMonkey in over a dozen languages
- Added competitive features such as the bias-free question library, skip logic, A/B testing and carry forward
- Extended the user experience into new offerings such as SurveyMonkey Audience and SurveyMonkey Contribute, SurveyMonkey Benchmarks and SurveyMonkey for Business
- Added third-party integrations including MailChimp, Google Docs and Salesforce
- Launched Mobile apps for iOS and Android
Lead UX DesignerSeptember 2007 - November 20092 years 3 months
I joined Linkedin because I was excited about the company’s mission: Transform the way people manage their careers, their professional network, and professional identities. Over my time there, I was fortunate enough to work on almost every area of the user experience. Additionally, I participated in many tactical teams focused on concepts of a new user experience, a holistic product vision initiative as well as design standards and best practices.
- Designed and delivered LinkedIn's first roups product
- Designed and delivered LinkedIn's first mobile web application
- Designed and delivered LinkedIn's first version of Recruiter (a stand-alone, talent search and management platform for professional recruiters and teams)
- Collaborated on evolving LinkedIn's news and activity feed
- Co-designed concepts of Linkedin's New User experience
- Led many internal design experiments
- Participated in every hack-a-thon
Shopping.com (eBay)
Sr. User Experience DesignerOctober 2003 - August 20073 years 11 months
I joined a small company called Epinions shortly before it was acquired and changed into Shopping.com. As the only designer, I led the UX pivot from a consumer reviews site to a comparison shopping experience. Subsequently, Shopping.com was acquired by eBay.
- Implemented the transition to the Shopping.com brand
- Led the evolution of the site’s information architecture, UX/UI and visual design to support a performant, high-conversion and a highly-engaging comparison shopping experience.
- Assisted in recruiting and hiring additional design personnel
- Spearheaded the first design system
Napster
UI and Visual Designer
January 2001 - May 2002
1 year 5 months
I joined Napster just before the full sprint towards a new business model. The product was just adding web content to the application to help promote new artists while a new site design was being conceived externally. As first designer, I was focused on everything from producing assets to implementing the new brand and site design across the all Napster properties. It was an exciting time and a fantastic group of people to work with but, unfortunately, the doors closed before we launched.